Why did Porsche decide to rename the Cayman and Boxster to ‘718’?

Porsche has chosen to rename the Cayman and Boxster to ‘718‘ to inject new life into these models while paying homage to its rich history in motorsport. This name change recalls the legendary Porsche 718, famous for its success on the tracks in the 1950s and 1960s. By adopting this name, Porsche aims to strengthen the connection between its modern sports cars and its historical legacy, captivating enthusiasts, newcomers, and collectors alike. This strategy underscores the brand’s commitment to combining tradition and innovation.